Hometrack debuts industry database for property professionals  

By: ameer@trustedteam.com

Hometrack has launched a new database, which it says lists the latest information on asking prices, rental yields, sales agreed and core property attributes.  

The valuations firm Property Listings Data runs on Zoopla data and is aimed at lenders, developers, investors insurers and utility firms.   

It says the database also includes information on geographical splits, the number of property price reductions, rental yields, available stock, sales agreed and core property attributes such as floor area and the year a home was built.  

Over 80% of the listings are matched with their Unique Property Reference Number, which means that users can overlay the product with their internal data for further analysis.  

The firm says the database can be used in a variety of ways by a range of firms:  

  • Lenders can use it to highlight properties to customers who wish to move   
  • Estate agents can see how their listings are performing against others in their market through ‘time to sell’ data  
  • Utility firms can determine if their customer lists a property for sale or rent, giving them time to contact the customer ahead of moving   

Hometrack head of property data solutions Ross Allan says: “Right now, we can provide our customers with the most functional and detailed set of property data in the market.   

“But this is only the beginning and ultimately our goal is to provide our customers with a full data analytics software solution that they can embed within their infrastructure to not only improve their decision-making, and also simplify it.” 

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