How Coldwell Banker is redefining real estate through lifestyle and legacy

By: ameer@trustedteam.com

The new Coldwell Banker brand campaign marks a pivotal evolution for the 119-year-old real estate powerhouse. Vice President of Marketing Brandon Newman, who joined the company after a career with luxury automotive brands like Mercedes-Benz and Aston Martin, is leading the charge to shift the narrative from transactions to transformation, helping people “live well and live better.” In this conversation with HousingWire, Newman discusses how lessons from the luxury sector translate into real estate, why diversity of thought drives innovation, and how the latest Coldwell Banker campaign bridges lifestyle storytelling with data-driven precision. From its Move Meter tool to national placements during Thursday evening football games on Prime Video, the brand is proving that premium service can be both aspirational and accessible. For Newman, it all comes down to connection, honoring the brand’s heritage while reimagining what a life well lived can look like today.

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