Renters now consistently put more value on digital features than traditional physical amenities. According to a 2024 NMHC/Grace Hill survey, 87 percent expect Wi-Fi to be live the moment they move in. And nearly half say they’re more likely to lease a unit with verified connectivity certification. Other reports show high-speed broadband is more desired than a gym or private garage, and even resident portals (at 23 percent) are now more common than features like premium appliances (12 percent) and playgrounds (15 percent).
