The originator’s playbook: Competing and growing in a shifting market

By: ameer@trustedteam.com

As interest rates continue to ease and borrower confidence rebuilds, originators are operating in a market that demands both adaptability and creativity. To better understand how mortgage professionals are approaching today’s environment, I asked four experienced originators to share how they’re guiding clients, leveraging non-qualified mortgage (non-QM) solutions, and refining their playbooks to stay competitive. What emerged was a shared message of optimism and resilience, as well as a renewed focus on client education and relationships, two cornerstones of long-term success in our business.

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