The U.S. rental market is shifting in 2025, but for rental agents, opportunity remains abundant. National vacancy rates reached 7 percent in the second quarter, up from 6.6 percent a year earlier, according to the U.S. Census Bureau. A wave of new construction and moderating rent growth has created a more balanced market, but in many states, rental agents are finding plenty of business as landlords and tenants navigate these changing dynamics. Renting also remains the only viable option for many Americans, as rising home prices, tight mortgage underwriting, and limited inventory continue to put homeownership out of reach for large segments of the population. This dynamic ensures a steady flow of renters seeking guidance, and rental agents are there to connect them with available units.
